Who decides discounts on MyFonts
Foundries have full control over their own discounts. MyFonts does not discount any product without the foundry’s permission.
You can learn how to set up discounts in our discounting guide here.
Do I need to pay to set up a discount
No. There is no cost to create or run a discount on our sites.
Are there any restrictions on setting up discounts
Yes. The 45 Day Rule applies to both discounts and price changes. This ensures fonts are sold at their actual price most of the time and prevents price manipulation.
- Promotions can last for a maximum of 45 days
- After a promotion ends, you must wait 45 days before creating another promotion or changing prices
Additional rules include:
- A maximum of 50 promotions per year
- Discounts can be no higher than 30 percent
Because of these limits, we recommend using promotions strategically and aligning them with your broader marketing plans.
How do my fonts appear on MyFonts when discounted
When your discount is active:
- Your family will appear on the Special Offers page
- High performing promotions may appear in the Special Offers banner on the home page
- The discount appears on the family page in the upper right corner as a red flag
- A discount badge showing the percentage off appears on your family listing, in search results, and on pages such as Hot New Fonts, What’s New, Bestsellers, your designer page, and your foundry page
Many foundries choose to release their fonts with a limited time introductory discount. Why is this
Approaches vary, and the decision depends on each foundry’s marketing strategy. Generally, introductory discounts help build excitement when a font is first released. Early sales can help your font appear on the Hot New Fonts page, which increases visibility.
It is also important to generate sales early to establish a base of users. The more people who use the font, the more likely others are to purchase it in the future, whether for compatibility with shared documents or to stay aligned with current trends.