Who decides discounts on MyFonts?
Foundries control their own discounts, and we never discount products without the foundry's permission. Learn how to set up discounts here.
Do I need to pay to set up a discount?
Nope! There is no cost to set up a discount on our sites.
Are there any restrictions on setting up discounts?
We have the 45 Day Rule for discounts and price changes. This is to ensure that fonts are sold at their actual price a majority of the time and to prevent price manipulation.
- Promotions can last a maximum of 45 days.
- Once the promotion ends, you must wait 45 days before changing prices or creating another promotion.
Additionally:
- You can create a maximum of 50 promotions per year, so we recommend to be strategic and coordinate discounts with holistic marketing campaigns.
- Discounts can be a maximum of 30% off.
How do my fonts appear on MyFonts when discounted?
- Your font family will appear on the Special Offers page for the duration of the discount.
- Promotions that are performing well will appear in the Special Offers banner on the home page.
- The discount is highlighted on the family page at the top right corner with a red flag.
- A discount badge showing the discount percent will appear on your family listing and on any list pages like search results, Hot New Fonts, What’s New, Bestsellers, your designer page, and your foundry page.
Many foundries choose to release their fonts with a limited time introductory discount. Why is this?
Foundries may take different approaches, and the decision is entirely up to them, based on their marketing goals and business strategy. In general, the goal is to drive excitement about your font when it is first released. If your font is purchased by many people in the beginning, it will appear on the popular Hot New Fonts page, where it will be more visible to customers. It is also important to generate sales when the font family first comes out in order to establish a base of people using the font. The more people using the font, the more people will purchase the font in the future - whether to be “on trend” or for document compatibility reasons.