Why Your Font Description Matters
Customers enjoy reading font descriptions, this is where they learn what makes your design unique, how the typeface was created, and what it offers. A strong, well-written description can inspire customers to purchase your font and can even increase your chances of being featured in a newsletter.
You can read more about how fonts are selected for newsletters in our newsletter guide.
What Makes a Good Font Description?
To understand what an engaging and effective description looks like, take time to study the descriptions on the Hot New Fonts and Bestsellers pages. Fonts featured there often have descriptions that:
- Are distinctive and specific to that particular font or family
- Tell a story or explain the design inspiration
- Highlight important features of the typeface
- Explain what makes the font compelling within its category
- Provide details that motivate customers to consider purchasing
You can also include technical information that helps customers quickly understand your font’s capabilities. Examples of features worth mentioning include:
- Glyph count
- OpenType features
- Stylistic alternates and alternate characters
- Swashes
- Ligatures
- Special characters
- Language support
- Notable differences between weights in the family
Information about available file formats is displayed automatically, so you do not need to include it.
You may also add links to documentation or PDFs that show how to use certain features, as well as links to other relevant fonts within your foundry.
Making Your Description Easy to Read
Clear, simple writing helps customers worldwide understand your font. MyFonts serves a global audience, so descriptions should be written in accessible English, with attention to formatting, spelling, and grammar.
Tips for readability:
Follow standard capitalization rules:
- Capitalize the first letter of each sentence
- Avoid capitalizing words unnecessarily unless they are proper names
Follow standard spacing rules:
- Insert a blank line between paragraphs
- Ensure proper spacing between words, punctuation, and sentences
Double-check spelling, especially with common typographic terms such as:
- OpenType
- Stylistic Alternates / Stylistic Alternatives
- Multi-Lingual support
- Ligatures
- Handwriting
- Hand-brushed
- Hand-lettered / Hand-lettering
Maintain consistency:
Ensure every mention of the font name in your description matches the name used in the family, font files, and submission.
Review tone and clarity:
Take time to proofread the spelling, grammar, and tone of your description. When possible, ask a friend to review it as well.
Things to Avoid
Certain writing habits can make descriptions confusing, unprofessional, or less effective. Avoid the following:
- Copying descriptions from other fonts (including your own) or from other foundries
- Writing the description like an email or personal letter
- Using all capital letters in the font name or the description
- Overusing capitalization in general
- Extra punctuation, exclamation points, ampersands (&), or emoji
- Long, complicated sentences with multiple clauses
- Listing “Files Included,” “What Included,” or individual font file names (this information already appears on the family page)
- Starting descriptions with “Introducing” or “Welcome”
- Using “etc.” Instead, use “and more.”
- Repeating information or overusing common words like “font” or “typeface”
During the review of your fonts, we may make small edits to ensure clarity and consistency. However, if a description contains significant issues, your submission will be returned so you can revise it.