Why your font description is important
Customers enjoy reading font descriptions. This is where they learn about the design of the font, what makes it special, and what the font offers. A well written description will inspire customers to buy your font and increase your chances of your font being featured in a newsletter. Read more about how fonts are selected for newsletters.
What makes a good font description
To get an idea of what a well written and interesting description looks like, take time to read font descriptions from the Hot New Fonts and Bestsellers pages. Fonts featured on these pages generally have descriptions that:
- Are unique to the specific font or font family.
- Describe a story and sources of inspiration for the design of the font.
- Describe features of the font.
- Describe what makes this font especially interesting or compelling within the category.
- Provide information that will help inspire customers to consider buying the font.
MyFonts has a worldwide audience with customers who speak many languages. Write your description in simple and clear English to ensure all customers can learn about your fonts.
Best Practices when writing a description
Describing the story, inspiration, and certain features of your font will help customers make the decision to purchase your family. You can include more technical information about your font which will help customers learn quickly about the font features. Here are examples of features to include in the description:
- Glyph count
- Included weights
- OpenType features
- Stylistic alternates, alternate characters
- Special characters
- Language support
- Special characteristics or features amongst the different weights in a family
- Keywords within your text
Foundries can include links in their description. We recommend including links to additional documentation about your fonts on how to use certain features, as well as to other fonts within your foundry.
Making your description easy to read
MyFonts encourage foundries to spend extra time to ensure the formatting, spelling, and grammar make for a clear and easy to read description. Here are some tips to follow:
- Follow standard capitalization rules:
- Capitalize the first letter of each sentence.
- Avoid capitalization of other words that are not proper names.
- Follow standard spacing rules:
- Ensure paragraphs have an extra line break to separate them.
- Ensure there is proper spacing between words, punctuation, and sentences.
- Double check spelling, especially with common typographic terms, such as:
- Stylistic Alternatives, Stylistic Alternates
- Multi-Lingual support
- Hand-lettered, Hand-lettering
- Ensure and mentions of the font name in the description matches the name of the font family and font files in your submission.
- Take time to check the spelling, grammar and tone of voice of the description. Ask a friend to help.
Reduce complexity or confusion in your description
MyFonts also encourage foundries to avoid certain practices and writing styles. Here are a few tips of things to avoid:
- Copying and pasting descriptions from other fonts (including your own!) or foundries.
- Writing a description like an E-Mail.
- Using all capital letters in the font name or the description.
- Using excessive capitalization of words in the description.
- Extra punctuation, exclamation points (!), ampersands (&) or emoji.
- Writing very long sentences with multiple clauses.
- Listing “Files Included” or “What Included”, or the names of the individual font files.
- Starting a description with “Introducing” or “Welcome”
- Using “etc.” instead, try using “and more.”
- Repeating information or words, including common words like “font”, “typeface”.
During the review of your fonts, MyFonts might make small corrections to ensure consistency and clarity. If there are significant errors in your description text, you will be asked to revise your description.