Welcome to our comprehensive guide on optimizing your foundry, designer, and font family pages for search engines. In an increasingly digital world, it is crucial to ensure that your remarkable fonts reach a wider audience and stand out from the competition.
By implementing effective search engine optimization (SEO) strategies, you can significantly enhance your visibility and increase the chances of potential users discovering and engaging with your fonts.
This guide aims to provide you with valuable insights and practical tips to optimize your pages, ultimately helping you establish a strong online presence and drive more traffic to your fonts.
Let's dive in and explore the key elements of SEO for your foundry, designer, and font family pages.
Understanding the Power of Keywords
Keywords are the foundation of SEO, so an important first step is identifying relevant and high-performing keywords for your foundry, designer, and font family pages. Focus on keywords that align with your fonts' style, purpose, and target audience. Incorporate these keywords strategically in your descriptions of your foundry and font family pages.
For example, if a font is meant for Halloween, try to bring that up in the description so users can understand what it’s made for. Be sure not to overuse keywords, your descriptions should sound natural and entice users to download your font.
Develop High-Quality and Engaging Content
Text
Your foundry page should have an enticing description featuring the story of your foundry, what sets it apart from all the others, specialties of the foundry, founding dates, and anything that you believe a user who’s interested in one of your fonts should know.
Having more content on your foundry page benefits you by demonstrating to search engines you’re an expert in your field.
Having more content on your family pages helps you rank on search engines for keywords related to that given font family.
Adding Specs for Font Family
Include as many specs/attributions for your fonts as possible, this allows Google to understand that you are an expert in typography, and users are more likely than not interested in knowing!
- Designer
- Debut date
- Publisher
- Typeface Classification
- Glyph Count
Images
Customers prefer compelling, simple, pleasing images that show the fonts in use. These images lead to a better experience on the site, and usually an increase in font sales for foundries!
We arrived at this conclusion through extensive user testing, analysis of site traffic, and based on customer feedback from the Font Purchasing Habits Survey. Images should be considered your primary marketing materials that best display your font in a compelling manner.
Think of these posters as the marketing label or packaging for your font. If you were walking through a store, browsing a website, or reading a magazine, the label, packaging, or visual of a product is what grabs your attention first, then entices you to find out more, and then guides you towards a purchase.
| Image Requirements | |
|---|---|
1. |
PNG format. |
2. |
5-15 images per family. |
| 3. |
Image proportions must be a 2:1 ratio. We recommend 2000 x 1000 px for retina screens. Minimum size is 1440 x 720 px. |
| See Font Images Best Practices | |
Tags
Tags are a crucial part of the performance of your foundry and font family pages. Add 5-12 tags that best represent what your foundry and each individual font family is known for.
Tags also allow your fonts to be found in our tag page sections for users who do not know about your font family yet! The point is, tags are crucial for font discoverability on our marketplace. These also give your potential clients a better idea of what to use your fonts for.
If your font is considered a great font for summer, potential tags could be: summer, beach , surf, etc. If a font is spooky, you could consider making the tags; scary, halloween, horror. Please keep in mind to make your tags as specific as possible, think use-cases to apply your tags.
| Tagging Tips | |
|---|---|
1. |
Check spelling to avoid grammatical errors. |
2. |
Start your tags with a capital letter. |
| 3. | Be specific with your tags. |
| 4. | Don’t include variants of the same word. (Sport, Sports) |
| 5. | Before entering a new tag, please lean as much on our recommended tags that we provide. They have proven to be searched for often and avoid common pitfalls of tagging incorrectly. |
Leverage Social Media and Online Directories
Establish a strong social media presence to promote your foundry, designer, and font family pages. Share engaging content, interact with your audience, and encourage social sharing. Additionally, list your fonts and website on reputable online directories to improve your visibility and reach. Invite your users to look at your pages.
If your foundry works with partners, ask them to link from their site to your family/foundry pages. This is called backlinking, and will naturally give you an organic search boost and let your fonts become more discoverable across search engines.
Conclusion
Optimizing your foundry, designer, and font family pages for search engines is a critical step in ensuring the visibility and success of your fonts in today's digital landscape.
By implementing the strategies outlined in this guide, you can enhance your search engine rankings, attract a larger audience, and establish a strong online presence.
Stay informed about the latest SEO trends and continuously adapt your strategies to maintain a competitive edge.