There are many ways to strengthen your foundry’s visibility and improve your chances of retail success. Below are several recommended practices to help your fonts perform at their best.
Introductory Discounts
Many foundries see strong results by offering an introductory discount when a font is first released. Early discounts help create excitement around your design and drive traffic to your family page.
Discounts of up to 30% tend to be the most effective.
You can read more about discounting here
Competition Research
Before releasing a font, invest time in understanding the competitive landscape. Put yourself in the position of a customer searching for a font in the same category as yours. Imagine you’re a graphic designer, what is that experience like?
Research similar fonts and ask yourself:
- What features do they offer?
- How are they priced?
- What are they missing?
- How does your font stand out?
Use this research to guide both your marketing message and your pricing. Keeping an eye on design trends can also help you create imagery that appeals to customers.
Font Pricing
Pricing is an important part of your release strategy.
A common mistake is basing prices on how long the font took to make. For example, a font created over a year should not be priced higher simply because it took longer than a font created in six months.
Instead, price your font based on the market and the research outlined in the competition section.
There are multiple pricing strategies:
- Some foundries choose lower prices to encourage higher sales volume.
- Others set higher prices and expect fewer, but more valuable, sales.
Consider the category of your font when choosing your approach:
- Higher prices with occasional discounts may work well for text or large families.
- Lower, “good value” pricing tends to perform better for smaller, specialized, or display families.
It’s worth testing what works for your audience.
Please note: Prices cannot be changed for 45 days after release, after the last price change, or after a promotion.
If your font is sold on other sites, its price must match MyFonts or be higher.
You can read more in our in-depth pricing guide here.
Compelling Images
Strong imagery is essential to a successful font release. Each font family must include at least five PNG images in a 2:1 ratio.
Here are key guidelines for creating effective images:
- Show the fonts in use. Example logos, product mockups, or layouts
- Incorporate photography
- Display the font in real-world situations
- Use simplicity to your advantage, avoid overcrowding your layouts
- Choose a consistent color palette (3-4 colors recommended)
- Use your images to highlight important features (like alternates or ligatures)
- Avoid relying only on traditional specimen layouts
- Do not include pricing in your images
- Avoid political or insensitive imagery
- Recommended size: 2000 × 1000 px (retina)
- Minimum size: 1440 × 720 px
Your images should feel aspirational. Potential customers should be able to look at your designs and think, “If I buy this font, I could create something just as great.”
For inspiration, explore successful examples on the Hot New Fonts page.
Grow Your Following
The best long-term strategy is continuing to grow your foundry’s audience and reputation. Promote your fonts on social media, build an email list, and advertise when possible. The more people who know your work, the more effective your releases will be.
Driving traffic to your family page has a direct impact:
- Increased visits improve your page’s visibility in search
- Higher visibility leads to more potential customers discovering your fonts
MyFonts acts like a megaphone, it amplifies the traffic you bring.
Please note: You cannot use email addresses of customers who purchase your fonts on MyFonts for marketing purposes.