Compelling, simple, and visually pleasing images that show your fonts in use are preferred by customers. These images improve the customer experience on the site and often lead to increased sales for foundries. This conclusion is based on extensive user testing, traffic analysis, and customer insights from the Font Purchasing Habits Survey. Images act as your primary marketing materials because they present your font in the most engaging way. You will notice that a large portion of each product page is dedicated to images for this reason.
Think of your font images as the marketing label or packaging for your typeface. Just like product packaging catches your eye when you browse a store, website, or magazine, your images should attract attention, spark curiosity, and guide customers toward a purchase.
What Makes Great Font Images
Great font marketing images are simple, consistent, and visually coordinated. A strong set of images uses a unified color scheme and theme and shows the font in real examples. This can include fictional mockup logos, advertisements, branded packaging, or images combined with photography. These examples help customers imagine how the font would look in real world settings.
Your goal is for customers to look at your images and think, “If I buy this font, I can design something just as cool.” Remember that fonts are tools used to create end products, so your images should help customers picture those end uses. For inspiration, explore the Hot New Fonts page.
The images in your set should feel coordinated and visually connected. When in doubt, choose only a handful of colors and use them consistently throughout your images. The visuals should also make sense with the font name and design. For example, a botanical themed font may work well with a nature inspired name, a green or blue palette, and use cases such as spa logos, soap labels, or layouts placed over photos of plants, leaves, or water.
Many type designers gravitate toward specimen style images that show character sets in flat, traditional layouts. While these have value, they are not as helpful for customers by themselves. Customers can already view black and white previews on the site and type their own samples. What they really want is to see the font in use so they can picture it in their own projects. Our marketing team also looks for these types of in use images when choosing fonts for newsletters. Every font family should include at least one image that shows the typeface being used in a realistic way.
A well-rounded set includes practical specimens that explain features, images that show the font in use, and images that feel emotive or inspirational.
Font Image Specifications
Please follow these guidelines when submitting images:
- PNG or JPEG format
- 5 to 15 images per family
- Images must be 2:1 proportion
- Recommended size: 2000 x 1000 px for retina screens
- Minimum size: 1440 x 720 px
Things to Avoid
We review every image included with a new submission. Your submission may be rejected if your images create a poor customer experience.
Avoid the following:
- Stretched images
- Blurry or pixelated images
- Designs that are too busy, chaotic, or disorganized
Examples include heavy overlapping textures, overly complex patterns, or too much text crowded into one image - Text that is too small
Customers view images at smaller sizes on family pages and search results. Keep text large enough to show important details, especially for display or high contrast fonts - Misleading content that creates confusion about your font or its features
- Misspelled words
- Political, racist, sexist, or otherwise inappropriate content
- Copyrighted products or brand names without permission