What are marketing email newsletters?
Our marketing teams regularly send email newsletters to our customers that opt in to these newsletters to promote fonts on MyFonts, Fonts.com, Fontshop, and Linotype.com. You can sign up to receive these newsletters on each site. The content and style of the newsletters are customized for each site.
How are fonts selected for email newsletters?
Customers drive the content of our marketing newsletters. The marketing team identifies families that are selling well, i.e. in hot new fonts, bestsellers, or ones that have a promotion that is performing well. They also look for fonts to highlight in emails that have family packs that are a really great deal and whose prices could appeal to the most people. The emails are most effective when they appeal to the greatest number of people. For example, more customers would make an impulse purchase of something that is less than $50 than something that is over $150. The marketing team also examines other factors when selecting inventory for their campaigns, all related to customer demand, like conversion rate, page visits, image quality, and more. They examine font trends in graphic design that are popular. If your fonts are performing well, have compelling images with at least one image that shows their font in use, and reasonable prices, there is a good chance you'll be selected for a marketing email.
Please note that fonts selected for our marketing email newsletters can have a maximum discount of 60%. Fonts with discounts greater than 60% are not eligible for inclusion in our marketing emails. Additionally, fonts with family pack prices that are lower than $9 after the discount are not eligible for inclusion in marketing emails. Read more about these discount criteria here.