One single agreement, all of Monotype.
A lot has changed in the type industry over the past few years. Today there are more font customers, more foundries, and more ways to sell fonts than ever before. But all this complexity can make it difficult to connect with customers and grow your business. Our distribution agreement makes things simple, matches the way fonts are sold today, and enables foundries to license fonts at scale.
Our agreement allows your fonts to be sold on our four e-commerce channels: MyFonts, Fonts.com, Fontshop.com, and Linotype.com. Each of these websites has a unique audience, which means you’ll be able to reach a wide range of potential customers.
This agreement also allows our global sales teams to sell your fonts to enterprise clients. Our sales teams have developed strong relationships over many years with companies around the world and across virtually every industry. With this agreement, they’ll be able to offer your fonts to these clients too. These orders are more time consuming and thus fewer in number than ecommerce orders, but they are far more lucrative.
This agreement allows us to enforce your IP rights with clients who may have been under-licensed in the past. Our research, sales, and legal teams are experts at working with brands to address past misuse. They are adept at transforming what could be uncomfortable, even contentious situations into long-lasting relationships, leading to font renewals and additional licensing in the future. Check out this short video explaining how Monotype approaches font licensing.
Monotype Fonts (formerly called Mosaic) is our platform for font discovery and licensing for agencies and enterprise customers. We’ve reinvented the customer experience to solve the most frustrating aspects of shopping for fonts and to reduce the confusion and complexity of font licensing. Monotype Fonts enables designers to design and prototype with a broad selection of fonts. With this agreement, your fonts have the opportunity to be included. Check out this video that explains Monotype Fonts.
Our simple royalty structure is designed to match how we do business today and provide clarity and certainty for foundries: 50% online, 25% offline. The online rate covers all e-commerce orders. There are no additional costs. The offline rate covers sales made by our sales teams and any revenue from enforcement-related sales. Offline orders have a lower royalty rate because they are more complicated, expensive, and time consuming to conduct.
Beyond the distribution of your fonts, this agreement opens up a range of co-marketing opportunities we can explore with you. As a foundry partner, you can take part in Monotype’s in-person and virtual events, co-create promotions and content, and leverage our social media channels to expand your audience. By advocating for the value of type design, Monotype, foundries, and end-user designers all benefit together.
Monotype’s foundry support team has over 100 years of collective experience researching, merchandising, marketing, selling, designing, and studying fonts. They’re to help you grow your business with personalized guidance, research about font customers, and foundry management tools.