Digital Ad/Email license is for font use in HTML5 ads. This is an annual license.
Customers can use this type of license to embed fonts into digital ads, such as ads built using HTML5.
MyFonts supplies a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on the customer's behalf to produce the ad creatives, however you are wholly responsible for it.
HTML5 ads use webfonts, so why should customers purchase a Digital Ads license rather than a Webfont license? There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.
Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.
If the customer knows the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month. Impressions are valid for 4 years.
Digital Ad/Email EULA
To use this EULA where you sell fonts, simply find and replace the word "Monotype" with your foundry name. View the Digital Ad/Email EULA.
Digital Ad/Email Pricing
To calculate the prices for selling Digital Ad/Email licenses, use the table below. Multiply your base price by the multiplying factor to calculate the price.
For example: $39 base price font for 1,000,000 impressions is $39 x 2 = $78
|Annual Digital Ad License|
*These multipliers and impressions are not currently live on MyFonts but will be updated in spring of 2023.