When you submit your foundry application, you’ll be asked to include a foundry description in English. This is one of the first pieces of information our team reviews, and it’s also what customers will see on your foundry page across all our platforms. A clear, thoughtful description helps introduce your business and builds trust with future customers.
Write a Description, Not a Letter to the reviewers
Your foundry description should read like an introduction to your business. It can be short or several paragraphs long, but it should be written for customers, not addressed to the review team. Keep in mind that whatever you submit becomes part of your public profile.
Add Personality
Your description is an opportunity to give customers a sense of who you are. You can bring personality into your writing by:
- Sharing the story behind your foundry. How did it begin? If your foundry name has an interesting meaning or origin, you can explain it.
- Describing your focus areas. What types of fonts do you create? What drives your work? What are your main specialties?
- Adding relevant links such as your website or social media accounts.
- Including details about your team or where you’re based.
- Highlighting achievements, such as awards or well-known clients who use your fonts.
-
Matching your tone to your brand. A foundry offering premium, high-end fonts may write differently from one creating casual or playful designs.
Be Professional
Your description should follow standard writing conventions:
- no spelling or grammar mistakes
- proper capitalization for names, places, and your foundry name
- complete sentences that begin with a capital letter and end with a period
If English isn’t your first language, consider running your text through a tool like Grammarly or asking a native speaker to review it.
Stay Consistent
Your foundry name must appear the same way everywhere: same spelling, same spacing, same capitalization. Consistency helps customers recognize your brand.
For example, if your name is “Magic Type,” variations like “magic type,” “majictype,” or “Magictype” can confuse customers and appear unprofessional.
🤔 If Your Foundry Name Is Your Personal Name
Many designers choose to use their own name as their foundry name. This works well for some businesses and changes how your description may read.
You should still follow all the guidelines above, but it’s perfectly fine for your foundry description to focus more on you personally. In these cases, your foundry description and your type designer bio can be the same or nearly identical.