In your foundry application, you'll need to submit a foundry description in English. It is an important part of your application because it is the first thing our foundry team will read about your business. It's also an important part of building a relationship with your customers, as it will be displayed to customers on your foundry page on all our sites.
This should be a paragraph about your foundry, not a letter to the reviewers.
Your foundry description can be anything from a few sentences to multiple paragraphs. Please write your description in a professional way aimed at explaining your business to customers. Don't write it like a letter to our review staff. Keep in mind what you submit will appear publicly to customers.
Your foundry description is an important way to relate to customers. It should make your business feel relatable and human. You can accomplish this in a few different ways:
- Tell a story about your foundry. How did you get started? If you have an unusual foundry name, it may make sense to tell the story of how you chose your foundry name or provide context for it.
- Explain what your foundry is focused on. What are your specialities? What kinds of fonts do you make? What is your goal as a foundry?
- Add links to your social media profiles or your foundry website, if you have one.
- Share details like where you are located or which designers are in your foundry.
- Talk about any awards you've won or major clients that use your fonts.
- Match your writing style to your brand. If you're making high-priced and high-end fonts, the style of writing you use in your description may be different from a foundry that is focused on casual, lower-priced fonts.
Your description should not contain grammar issues or spelling errors. Please follow all common writing standards - your foundry name, any person names, and cities or countries you mention should be capitalized. Sentences should start with a capital letter and end with a period. If English isn't your first language, we recommend using a tool like Grammarly to check your written text, or showing it to a native English speaking friend to check it.
Your foundry name must be consistently spelled, capitalized, and spaced everywhere it is used. This is important for creating a consistent brand that customers can recognize. For example, if your foundry name is "Magic Type" and you use variations of this in your description or type designer bio like "magic type" "majictype" and Magictype", this can confuse customers and looks very unprofessional.
🤔 What if I use my name as my foundry name?Often designers choose to use their own name as their foundry name when selling fonts. This makes a lot of sense for some foundries, as outlined in our foundry naming article. In this situation, the strategy around your foundry description can change. While you should still follow the principles above, you can make your foundry description more about you as a person. In this situation, it is also acceptable for your foundry description and type designer bio to be the same or very similar text.