Below are some rough guidelines for font prices. This is the base price for a single Desktop font or Webfont, not discounted prices. The maximum number of users or computers covered is defined in the foundry’s EULA (End User License Agreement). We recommend 5-user desktop licenses.
MyFonts is not a site for free fonts. Growing our number of customers, hosting, maintaining and improving the website, customer service, foundry support, running ads, and sending newsletters all cost money; we pay all that out of our commission on fonts sold. We welcome occasional free font families from foundries that sell their other fonts at normal prices; and we encourage the inclusion of single free font in a family to lure potential buyers.
As a price for a single display font, a customer can expect a basic, low quality product. In general, we do not market fonts that are under $9 in our email newsletters and do not recommend prices this low on our sites. Fonts at this price would generally not meet our minimum required character set, extensive language support, or anything beyond the basics. Digitization quality may be lower. While it may motivate some users with a small budget to buy the font and thus be more accessible to more users, you may end up “leaving money on the table” if your font is more professional.
$10 – $19
This price range typically works for display fonts like scripts, casual fonts, or other highly decorative and specific faces. It brings your font collection within reach of beginner graphic designers, students, or hobbyist users who feel they cannot afford professional pricing. Highly specific font designs (like historical fonts, seasonal fonts, fonts that are more abstract or harder to read, fonts that can only be used at large sizes, fonts for very specific use cases like monograms) in general have a smaller market to begin with. Because of the smaller potential customer base, it’s very important to make sure your prices for these kinds of fonts are accessible and attractive to this audience.
$20 – $30
This is a common price range for professional fonts that hope to attract professionals as well as hobbyists. Many sans, serif, and other text font families with multiple weights see success with this price point. At this price, a user would expect to have characters beyond MyFonts’ minimum recommended character set.
$35 – $59
This price range is common for professional fonts. This price range works well for cases like these:
- Sophisticated script and display fonts with a large number of OpenType features, such as ligatures, alternates, swash characters — often amounting to between 1,000 and 2,000 glyphs.
- Professional text fonts may have a high glyph count because they contain small caps, various numeral styles, and ample language coverage. In fact, one Pro font in OpenType format may contain the contents of up to five fonts in the old formats (PS Type1 or the old TrueType fonts): they had extra fonts for small caps, Central-European, Greek, Cyrillic, swashes and special numeral styles.
$75 – $99
This price per single style is becoming rarer on MyFonts. Some foundries choose to price this high and then do a steep limited time discount on their fonts to entice customers. However, as per MyFonts discounting policies, fonts must be sold at full prices for at least half of the time. (See our 45-day rule here.) This high price and steep discounting strategy often leads to drop-offs in sales once the discount ends.