Below are some rough guidelines for font prices. This is the base price for a single Desktop font or Webfont, not discounted prices.
MyFonts is not a site for free fonts. Growing our number of customers, hosting, maintaining and improving the website, customer service, foundry support, running ads, and sending newsletters all cost money; we pay all that from the royalties on fonts sold. We welcome occasional free font families from foundries that sell their other fonts at normal prices; and we encourage the inclusion of single free font in a family to lure potential buyers.
In general, we do not market fonts that are under $9 in our email newsletters and do not recommend prices this low on our sites.
$20 – $35
This price range typically works for display fonts like scripts, casual fonts, or other highly decorative and specific faces. It brings your font collection within reach of beginner graphic designers, students, or hobbyist users who feel they cannot afford professional pricing. Highly specific font designs (like historical fonts, seasonal fonts, fonts that are more abstract or harder to read, fonts that can only be used at large sizes, fonts for very specific use cases like monograms) in general have a smaller market to begin with. Because of the smaller potential customer base, it’s very important to make sure your prices for these kinds of fonts are accessible and attractive to this audience.
$35 – $70
This price range is common for professional fonts. This price range works well for cases like these:
- Sophisticated script and display fonts with a large number of OpenType features, such as ligatures, alternates, swash characters — often amounting to between 1,000 and 2,000 glyphs.
- Professional text fonts may have a high glyph count because they contain small caps, various numeral styles, and ample language coverage.
Your brand will also determine the price your fonts can bear. Highly reputable brands positioned as luxury or high-end can justify higher prices. Keep in mind it takes a lot of investment, skill, and time to develop a reputable brand.
Some foundries choose to price even higher than these ranges and then do a steep limited time discount on their fonts to entice customers. However, as per MyFonts discounting policies, fonts must be sold at full prices for at least half of the time. (See our 45-day rule here.) We do not recommend this as this high price and steep discounting strategy often leads to drop-offs in sales once the discount ends.